#3 Keep your eye on the ball. 🎾
Try throwing five balls at someone vs throwing one. People will struggle to catch all 5 at once.
The same happens when companies obsess over change. What new trends should I join? What is my competition doing? What new technology will disrupt my business? etc.
Change is constant and it comes at you from all angles. Although being informed and innovating is imperative, it must also be a focussed effort.
Companies that attempt to catch all moving balls struggle.
Companies that focus on catching one ball tend to dominate.
For example eBay vs Amazon.
eBay was groundbreaking and it paved the way for e-commerce companies. What started as a unique web-auction platform became the first internet company to successfully leverage the power of direct peer to peer interactions.
Along the way, the company lost its identity and uniqueness because it lacked focus. Here are just a few examples.
When competition grew, it tried to be two things at once: a site for buying/ selling unique items (like a flea market) and an "everything store" (like Amazon).
They antagonized buyers and sellers with terrible service and high fees.
Poor leadership led to acquisitions like PayPal and Skype that never found their potential within the company and had to be sold.
In the end, eBay lost its place in the e-commerce market.
Amazon, on the other hand, is a different story. Jeff Bezos' strategy has been simple and straightforward.

Photo: Getty Images
The Amazon approach:
Have one obsession: "Obsess over the customer and be eager to invent on their behalf." - Jeff Bezos
Identify 1-3 Big Obvious Ideas that will still be true 10 years from now and focus on being the best at them.
Fast delivery
Low Prices
Vast selection
Use changing trends, technology, acquisitions, etc, to build real value for customers.
This strategy does not limit its innovative culture, it drives it.
How focusing on one ball looks like (a little outdated but you get the idea).

The Takeaway
1. Although change is constant, it's not everything.
2. Resources are limited, be sure to invest them wisely. Focus on less and strive to master it.
3. Obsess over what is timeless, not ephemeral. Build value over things that last and will always be relevant. This is particularly true at a personal level.
What should be your obsession and on what Big Obvious Ideas must you focus on?
Let me know what you think. Just hit reply.
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All the best!
María Albert
Sources and additional inputs:
Jeff Bezos Says This 1 Surprising Strategy Is the Secret To His Remarkable Success
Amazon: Most Innovative Company
https://www.fastcompany.com/company/amazon
What's Left Of Once-mighty Ebay Isn't Very Promising
Kevin Kelleher - https://time.com/3695714/ebay-rise-and-fall/